CHAPTER 11
Client Cases 2020
City of Helsinki Initial Brief
City of Helsinki (digitalization & strategy department). “Our goal is that citizens of Helsinki, especially children, find meaningful things to do on their free time that somehow relates to culture; and especially in their own neighbourhood. How could this take children’s well-being forward? How can we get more people to have more hobbies that enable a meaningful life?”
Lähitapiola Initial Brief
Lahitapiola. “Our regional companies want to have their customers participate in making decisions about the company’s goodwill actions. What good we will do? How do they take part?”
Opetushallitus Initial Brief
Finnish National Agency for Education (Opetushallitus). “Our goal in the course is for you to design a concrete, viable product, a tool, or a method that can be used in implementing the concept of “transversal competence” (i.e., multi-disciplinary competence, laaja-alainen osaaminen in Finnish) in upper secondary general education schools (lukiot in Finnish). In other words, the concept will be instrumental in making understandable and concrete the different meanings and representations of transversal competence, as well as showing how it can be found in or introduced into the school culture and pedagogy.”
Oura Initial Brief
Oura. “In this course, we want create a concept that has an effect on users’ daily routines, helping them make choices that lead their wellbeing in a direction that they themselves want to take it. When we talk to our users, one of the things that they really love about Oura is that it makes something that was previously invisible — their body signals and responses to their lifestyle — visible. We want to explore this ‘sixth sense’”.
Yle Initial Brief
Yle (Finnish Public Broadcasting Company). “In this course we are looking for a concept that would increase the personal relevance of Yle among those who feel excluded from or discriminated in Finland because of their background. One of Yle’s goals is to increase mutual understanding between people and give a voice to those who are otherwise invisible in public.”
Espoo City Theater Initial Brief
Espoo City Theater. “We present performances that help people to understand changes in life globally, locally and in personal level. We are aiming to reach working people in English-speaking businesses in Keilaniemi area and students at Aalto University, who are non-existing customers at the moment and don’t know what we have to offer. We want to find a concept that improves their lives by offering a way to increase their cultural and societal capital and a sense of being a part of community.”
Accountor Initial Brief
Accountor “We are looking for a concept that creates ways for our customers to benefit from our statistical data for them to better manage their business. In our database we have some 50 000 SME customers whose data we can use to create statistics, e.g. company revenue, company growth etc. benchmark data to own industry.”
