Course Content
This online handbook is based on Aalto University’s course Societal Design Project, held in Fall 2020. Many students and professionals participated in the online course, and now the material is available for everyone for free. All of the videos in the handbook were recorded during the course lecutres in the Fall.
Each chapter consists of videos, around 30 minutes each on average, supported by templates, slides, and, additional readings. Enjoy the handbook from the first chapter to the last, or jump directly to the most interesting chapters, it is up to you!
Chapter 1: Societal Impact
This chapter covers design methods to bridge large societal problems and client projects.
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Chapter 2: Fundamentals of Innovation
Learn about how company goals and customer goals overlap with each other and create a solution space.
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Chapter 3: The blind spot of user-centric design
Learn about customer segmentation and how they can be leveraged to scale products and services.
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Chapter 4: Insights
Who do you want your customers to become and what can you help them become?
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Chapter 5: Value Proposition
How can we incentivise the customer journey to create maximum value for each stakeholder?
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Chapter 6: Customer Journey
How can we incentivise the customer journey to create maximum value for each stakeholder?
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Chapter 7: Business Model
How can we incentivise the customer journey to create maximum value for each stakeholder?
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Chapter 8: Prototypes
How can we incentivise the customer journey to create maximum value for each stakeholder?
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Chapter 9: Minimum Viable Product
This lecture describes how the main purpose of the MVP is to collect the maximum amount of validated learning about customers with the least effort.
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Chapter 10: Presentation Basics
This lecture describes how the main purpose of the MVP is to collect the maximum amount of validated learning about customers with the least effort.
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Chapter 11: 2020 Client Cases
The final client presentations and portfolios from the course of 2020 can be found here.
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