CHAPTER 10
Presentation Basics
Content Summary
Presenting ideas, plans, and concepts to a client (or a steering group or investors) is crucial in terms of them trusting you and your work, and being able to fully utilise it afterwards.
The lecture starts with explaining that a good presentation should be persuasive. A good way to achieve that is to start by telling a story about the ideal customer change. Next, the presentation should not be one-sided broadcast but it should create a dialogue with the audience, it should be visual and clear. and most often, tell your main point in the very beginning, so the audience doesn’t have to wait for it through the whole presentation (this is not a detective story). After multiple more general tips are introduced, the lecture focuses on advice for presenting remotely over a video call.
Video Lecture
Canvas
Further readings
- Video: Jeff Gothelf: Lean, Agile & Design Thinking — Principles over process. YLE Areena.
- Kanter, R.M., 1989. Swimming in newstreams: Mastering innovation dilemmas. California Management Review, 31(4), pp.45–69.
- Schneider, J. Understanding Design Thinking, Lean, and Agile. O’Reilly 2017.
- Gothelf, J. Lean vs. Agile vs. Design Thinking. Sense and Respond Press, 2017.
- Wenger, E. Communities of Practice: Learning, Meaning, and Identity ,Cambridge University Press, 1998.
